Speaking at the seminar, Recomed founder Sheraan Amod (pictured above, centre) bemoaned the difficulty startups face in competing with established enterprises when it came to the cost of putting in systems to ensure ethical data use and confidentiality.

He said he knew of “R100-million lifestyle businesses” that were not following data rules and added that it appeared that there is little policing of data use. Esterhuyse however responded to say that it is in the ambit of the HPCSA to do so.

Recomed helps patients to book appointments with doctors and Amod said the platform now had 1500 providers listed on it, with 100 000 users accessing the platform per month, with on average 30 000 online appointments made a month.

The company on 3 July launched a system for insurance company Discovery that allows the company’s staff to book a doctor’s appointments on line.

Amod founded personalised publishing company Personera in 2009 before selling it to US firm Impression Works in 2013. After a stint in New York he started Recomed in 2013.

“It’s not something I feel I could have done as a first-time entrepreneur as I had to raise R6-million-plus before the company was investable,” he said.