Healthcare Industry News/ Media/ RecoMed in the News/ Social Media/ Tech

Use The Power of Social Media To Grow Your Business

The sceptics have been proven wrong; social media is more than just a plethora of selfies and food. The Internet and Social Media aren’t just passing fads, Africa alone has over 300 million internet users–this makes up roughly 10% of total global Internet users. With this being said, it’s no surprise that engagement on social media platforms has drastically increased from the year 2000 until now.

With the rapid growth of Social Media engagement, more platforms have surfaced with advanced features. The forecast for 2018 Social Media trends has already surpassed many expectations, new advances include Virtual Reality, Artificial Intelligence, ChatBots, niche apps, and so many more. All of these developments cater to the different ways in which people use Social Media. The most basic use being communication. With data charges becoming more affordable in South Africa, the percentage of South Africans using Social Media has increased to 29% when just looking at Facebook. Twitter has had a slower incline, but, nonetheless, the number of users has increased from 7.7 million to 8 million and it comes in at a close second to Facebook with 45% engagement. Instagram, another globally popular platform, comes in at a close third with 35% engagement.

Is the investment in time and money feasible?

For your business, social media platforms allow you to connect with your target audience in real-time at no cost. You are also able to filter your target market reach: for example, on LinkedIn, you can segment your reach by location, company, job, title, gender, age, and a list of other options. For more social platforms like Facebook, Twitter, Instagram, and Pinterest, you can segment who you’re targeting based on location, demographics, interests, behaviours and connections. The great part is that you can track the insights and performance metrics in real-time to see how effective your social media presence is for your business. Alternatively, there are options to schedule posts ahead of time for further convenience and to make the process less time-consuming.

The real-time aspect of Social Media can result in high conversion leads. This, in turn, increases sales and customer retention, as well as high-quality timely service. If you are in the health profession, you could even advance your practice by having remote consultations via Facebook Spaces (virtual reality).

How far can my business’ reach go?

Customers value positive experiences with businesses. Social Media can help with that by offering customers more access to your business 24/7. Customers are more inclined to trust businesses they can find on Social Media. This allows them to leave reviews or address their queries, express their positive or negative experiences, and to look at other customers’ experiences. To further support this: 67% of customers turn to Social Media for customer service. Aberdeen Group’s study shows that some global companies with social engagement have seen annual financial growth up to 7.5% vs. the 2.9% of companies without social engagement.

For online-based companies like RecoMed, social media presence increases the web traffic to the online booking site. Engagement is imperative for this aspect, as the more shares and retweets the higher the search ranking (this is where SEO comes into play). This is advantageous for health practitioners who are listed on RecoMed, as they too can capitalise on RecoMed’s exposure.

It’s time to get started

Setting up social media accounts is relatively easy, all you need is an email address. Find out how you can set your business up here. If you are already on Social Media, there are several ways to optimise your social media presence; you can find out how here.

Follow RecoMed on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube for relevant health-related news and updates!



  1. Copp, E. (2017). 10 Benefits of Social Media for Business. [online] Hootsuite Social Media Management. Available at: [Accessed 5 Feb. 2018].
  2. Fin24. (2017). Social media deepens its hold on SA – all the stats. [online] Available at: [Accessed 31 Jan. 2018].
  3. (2017). Africa Internet Users, 2017 Population and Facebook Statistics. [online] Available at: [Accessed 29 Jan. 2018].



Media/ Tech


By: Leandra Booysens, Senior Editor at SA Media & Digital Holdings

Simon Sinek, the British-American motivational speaker, marketing consultant and author of four books including the 2009 bestseller Start With Why: How Great Leaders Inspire Everyone to Take Action says, and I quote “Knowing your WHY gives you a filter to make choices, at work and at home, that will help you find greater fulfilment in all that you do.”

Simon says that the why-factor of every organisation is the primer to the make-up of that organisation — if an organisation, or even an individual, can find the WHY, they will fulfil their purpose and the purpose of the organisation. Moreover, he says everyone knows what they do, and they know how they do it but few people understand why they do what they do. Now, while we are on that note, allow me to share the following with you — I have been part of numerous groups, whether that be in school, university or at work, and I also know what it means to be a group leader, and in my opinion, not many people even know what they do, let alone why they do it.

I can confidently say, without the BS, that here at SA Media & Digital Holdings, we understand why we do what we do, and that is what keeps us relevant in an industry that is in a constant state of flux, and that has several internal and external factors that either directly or indirectly influence the running of the organisation. Hence, on this premise, we understand the nature of your practice and profession as well.

SA Media & Digital Holdings has two divisions — Med Suite Media and Retail Suite Media. However, speaking directly to your needs as a medical specialist, our Med Suite Media is specifically tailored to provide you with the latest developments/discoveries in the healthcare industry from a comprehensive arsenal of reliable sources. We understand the importance of healthcare, and why it’s important to keep abreast of changes that affect the industry.

Moreover, we are cognizant of the fact that time is money and your calling is demanding, so searching for and consuming all the news on your own steam is simply not an option, so we do it for you. The digital age is upon us, and we consistently work to enhance the content for you.

Now, we are not oblivious to the reality that we are exposed to thousands of bits of information per second, every single day of our lives, and as a media industry, we understand the frustration of information-overload. For this reason, we are particularly selective with the content that we source so that we produce monthly publications that include media that is both relevant and informative. However, we do not throw in the “we’ve been doing this for many years, and that is why we are trusted in the industry” because, in the rapidly evolving world that we live in, warped by technological advancements, we know that age is nothing but a number — the number of years that you have been doing something does not necessarily solicit trust.

What makes an organisation great and often times trustworthy is their ability to adapt to change while not losing the why-factor.

That last point leads to this: if you know the why the what and how are complementary to the advancement of the why. This is what I mean — the media industry has experienced in great leaps and bounds, an almost instant change within a short period of time; from being predominantly print media to being predominantly digital. Our Med Suite Media publications have always been digital.

On that note, we have 17 niche publications in our medical suite that are specific to 17 different specialities. Each publication is distributed to our database on a monthly basis. However, just having articles available digitally was not enough, especially with the advent of video content. For this reason, we have taken advantage of the digital space by incorporating a variety of mediums to communicate with our readers.

Another feature in our publications is the categories. We have different categories for different subject matter because not all the information that we include in each publication is a research report, for instance. Our categories include but are not limited to:

  • Speciality
  • Research Reports
  • Practice Points
  • Latest Pharmacy News
  • Big Pharma
  • Tech Med
  • News Reviews
  • Events
  • Contacts

In conclusion, we offer a service to both medical specialists and healthcare suppliers by delivering relevant, high-quality information that is optimized for convenience in the form of desktop and mobile viewing.

For more information, and to subscribe to any of our publications, please visit our website: or call us on 011 789 2112.

Healthcare Industry News/ RecoMed in the News/ Tech

Frost & Sullivan recognises RecoMed for SA 2017 Innovation Leadership

We are proud to announce that RecoMed is the 2017 South Africa recipient for the Frost & Sullivan Customer Service Leadership Award in Healthcare Booking.

The award has been given for our excellence in applying new technology and timeless customer value principles to address both healthcare practitioners and patients’ service needs in a fast changing healthcare environment.

The prestigious Frost & Sullivan Product Leadership Awards acknowledge companies in various regional and global markets for exceptional leadership, technological innovation, customer service and strategic product development.
“RecoMed is very pleased to receive this award. We would never be able to achieve such a level of customer service if not for the constant feedback from our clients. While awards are fantastic and tell us we are on the right track, at the end of the day the only award we care about is happy customers. We’ll keep striving to redefine what it means to exceed expectations.
Sheraan Amod, Founder and CEO of RecoMed.
Healthcare Industry News/ RecoMed in the News/ Tech

HealthTech app, platform builders face legal hurdles in SA, hear delegates

Speaking at the seminar, Recomed founder Sheraan Amod (pictured above, centre) bemoaned the difficulty startups face in competing with established enterprises when it came to the cost of putting in systems to ensure ethical data use and confidentiality.

He said he knew of “R100-million lifestyle businesses” that were not following data rules and added that it appeared that there is little policing of data use. Esterhuyse however responded to say that it is in the ambit of the HPCSA to do so.

Recomed helps patients to book appointments with doctors and Amod said the platform now had 1500 providers listed on it, with 100 000 users accessing the platform per month, with on average 30 000 online appointments made a month.

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Health Tips/ Moms

Survival tactics for new moms

Dear Moms,

I am a mom of two riotous, super busy boys (both toddlers) – need I say more!

I thought I would share some ‘survival tactics’ with other moms, soon-to-be moms or, well, anyone out there who can relate. Here are some handy tips for the next time you have to appear in civilisation with your much-loved baby or toddler:

  1. Master the art of looking terrible, all the time… Gone are the days of wearing makeup and high heels. Wear sneakers. It’s much more comfortable, and also practical on the off chance your two year-old decides to play hide-and-seek in a busy shopping mall…
  2. Do not look at yourself in the mirror – you might get a fright and never leave your house again. This is bound to happen when your baby spoils you with an all-nighter – who knows, there might come a time when the bags under your eyes could be high fashion, until then I suggest avoiding mirrors.
  3. Give your kids blindfolds when passing through the very narrow aisle which leads to the shop tills (you know which shops I am talking about…).

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Healthcare Industry News/ Tech

hearX launches world-first diagnostic smartphone otoscope

A world-first smartphone otoscope, hearScope, will be launched on IndieGoGo on 1 August!
This is very exciting news for the hearX team as we continue to broaden our product ‘scope’ in the quest to provide healthy hearing for everyone, everywhere, with our clinically validated smartphone hearing test solutions.

To date the hearX Group has provided access to hearing healthcare to more than 70 000 people who would not normally have had this service, through our cost-effective, user-friendly smartphone technologies.

Complications from middle ear infection (Otitis Media) are a Read More

RecoMed in the News/ Tech

Four unlikely ways universities prepare students for entrepreneurship

Giving people a chance and evaluating them purely on their merits is a huge factor in entrepreneurship, explains Sheraan Amod.

A while back I gave a talk at my alma mater to a group of students eager to learn about entrepreneurship. I always relish the chance to engage with students, who are so full of nascent potential and paths not yet travelled.

I decided to share some of the less common lessons to be learned at university, thinking back on my experiences as an electrical and computer engineering student, and later, as an internet and tech entrepreneur.

1. Demystifying complexity and learning anything

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RecoMed in the News/ Tech

Sanlam: RecoMed success story

This article was published by Sanlam in March 2017 as part of sharing young entrepreneur success stories as result of the Sanlam Enterprise Supplier Development programme. Sheraan Amod, CEO of RecoMed, has been chosen among a select few entrepreneurs to form part of this programme. 

You know that feeling when you wake up at 6 a.m. feeling like you have been hit by a train, only to experience frustration at having to wait until 10 a.m. to find out if you can get a doctor’s appointment. This is partly what prompted a young Cape-based entrepreneur, Sheraan Amod, to launch RecoMed – a website that points you to the nearest doctor who can see you immediately!

Well that – and the fact that more than one million doctor-related Google searches are made in South Africa every month – gave Amod an idea to connect doctors and patients quicker and, in the process, eliminate the need for patients to make numerous phone calls to different doctors’ rooms. His online platform enables people to make real-time bookings when they need to see a doctor.
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Healthcare Industry News

Why you need to know about FemiLift and what it can do for you

Let’s face it, as women we don’t like to discuss certain matters concerning our womanly parts. Especially if we experience some issues in that regard… But the truth is, one out of every five women do have issues “down there” and a shocking 90% of us choose to ignore it rather than having it treated. The good news is various non-surgical treatments exist. This article will look into the intricacies of FemiLift and what benefits it holds for a better lifestyle.

What is FemiLift?

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